A highly motivated marketing professional with 4 years of experience in market strategy, campaign management, and brand development. Adept at leveraging data analysis tools like Google Analytics, Firebase Analytics, and HubSpot to inform strategic marketing decisions. Proven ability to harness web development expertise, including WordPress, other CMS platforms, and programming languages such as Python and JavaScript, to execute impactful digital campaigns. Skilled in creating compelling audio-visual content and thrives in collaborative environments that value curiosity, teamwork, and creative experimentation.
Work History
July 2024 - Oct 2024
MARKETING STRATEGY INTERN (12 CREDITS/240 HRS)
Bakesale Inc., Canberra
1) Designed and executed a comprehensive marketing strategy and campaign to successfully launch Bakesale’s new marketplace.
2) Reassessed audience profiles and brand story, enhanced brand awareness, created marketing assets for targeted on-boarding of pilot sellers, drove traffic and user engagement.
July 2024 - Oct 2024
INDUSTRY PROJECT
College of Business & Economics (CBE), ANU, Canberra
1) Analysed market challenges, including high fees, economic climate, and student demographics and developed a comprehensive marketing plan to increase domestic postgraduate student enrolment by 20% in 2025.
2) Recommended strategies for targeted content creation, digital marketing campaigns, and student engagement initiatives with a proposed budget allocation strategy of A$60,000 per year to achieve the marketing objectives.
July 2024 - Oct 2024
INDUSTRY PROJECT
Breakr, Canberra
1) Created a marketing strategy for Breakr, to increase customer traffic and brand awareness and addressed challenges related to limited budget, lack of marketing materials, and reliance on word-of-mouth advertising.
2) Used in-depth interviews and online surveys to understand and statistically analyse gathered data and proposed a very precise and targeted marketing plan to achieve more visibility and engagement in and around Canberra.
July 2023 - Oct 2023
INDUSTRY PROJECT
Decisively, Canberra
1) Analysed Decisively’s current market position, SWOT and conducted market research to identify potential new markets, audiences, and industries for expansion.
2) Evaluated the feasibility of different expansion strategies based on market analysis and company capabilities.
3) Developed a business development roadmap outlining strategic steps for market expansion and growth.
4) Provided recommendations on market segmentation, targeting, and positioning for optimal market penetration.
June 2019 - Oct 2022
Marketing Operations & Customer Experience
Amendment X Technologies LLP
1) Collected and analyzed more than 200 in-person user feedback to pinpoint areas for improvement in user experience (UX) and AI model functionality.
2) Orchestrated the development and execution of data-driven strategies to enhance user experience and AI model performance, leading to a 35% enhancement in service delivery efficiency and a 25% surge
in client satisfaction ratings.
3) Directed collaborative efforts across technical teams to translate customer feedback into
actionable technical solutions, harmonizing customer requirements with technical feasibility.
Education
2023 - Completing in Nov 2024
Master of Marketing Management (MMM)
Australian National University (ANU), Canberra
Relevant Coursework:
1. Strategic Management
2. Managing Global Supply Chain
3. Applied Market Research
4. Consumer Behaviour
5. Strategic Marketing Communications
6. Strategic Digital Marketing
7. Marketing Strategy
8. Technology and Project Management
9. Leading People & Change
2014 - 2019
Bachelor of Business Administration & Laws
Symbiosis International University
Achievements
Aug 2015
ORGANISER
Digital India Awareness Drive
1) Organized the award-winning campaign, “Best Digital India Implementation - 2015”, demonstrating strategic planning, stakeholder engagement, environmental responsibility, audience engagement, and technological innovation.
2018
EVENT ORGANISER
Syminaret
1) Orchestrated the successful inaugural of “Syminaret”, a national festival, attracting participation from 300+ colleges. Secured high-profile sponsors like Radio Mirchi, managed stakeholder expectations, and garnered media coverage in media houses like Enadu & Telangana Today among others.